The Role of Relationships in Initiating the Internationalisation Process in B2B Markets
Objective: The objective of this paper is to evaluate how companies use the relationship capital when initiating the internationalisation process and how the development of a business network affects this process. Research Design & Methods: The paper presents a comparative analysis of case stud...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2017-12-01
|
| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/index.php/eber/article/view/294 |