Nation Rebranding Through a New Approach to Cultural Diplomacy: A Case Study of Mauritius

Whenever the word “power” is uttered in the context of international relations, notions such as force or payoff immediately come to mind. These, put together, connote the idea of hard power as this involves leveraging hard resources and capabilities to reach desired outcomes when dealing with the ot...

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Bibliographic Details
Main Author: Santosh Kumar Pudaruth
Format: Article
Language:English
Published: SAGE Publishing 2017-05-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244017704483