Communication as a strategic resource to promote Italian Institutes of Culture

One of the ways in which Italy presents itself to the world is through the Italian Institute of Culture (IIC), an institution that aims at offering a cross-section of the Italian world and at the same time disseminating the rationale for its own existence. The IIC acknowledges and embraces the his...

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Bibliographic Details
Main Authors: Graziano Serragiotto, Giuseppe Maugeri
Format: Article
Language:English
Published: E-JournALL 2015-08-01
Series:EuroAmerican Journal of Applied Linguistics and Languages
Subjects:
Online Access:http://www.e-journall.org/2376905x-2-29/