Triangular Communications: The Who, Why and How

This study describes a model of triangular communication wherein the communicator treats management as a public. This model posits that the communicator serves as one corner of a communication triangle, conducts formative research on management as well as publics, and treats management and public...

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Bibliographic Details
Main Authors: Lou C. Williams, David M. Dozier
Format: Article
Language:English
Published: Insitute for Public Relations 2008-06-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/Triangular-Communications.pdf

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