Triangular Communications: The Who, Why and How
This study describes a model of triangular communication wherein the communicator treats management as a public. This model posits that the communicator serves as one corner of a communication triangle, conducts formative research on management as well as publics, and treats management and public...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2008-06-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Triangular-Communications.pdf |
| Summary: | This study describes a model of triangular communication wherein the
communicator treats management as a public. This model posits that the
communicator serves as one corner of a communication triangle, conducts formative
research on management as well as publics, and treats management and publics as
targets of program planning/communication. Evaluating 22 case study organizations,
the use of this model positively impacted overall success of communication/public
relations audits. The theoretical basis of the article is derived from the noted Excellence
Study on public relations both authors were intimately involved with. It also provides
practical advice including detailing ten specific lessons learned through this
examination of case studies, five suggestions regarding how to sell management on the
idea of conducting a communication audit and eight detailed recommendations for
conducting successful communication audits. |
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| ISSN: | 1942-4604 1942-4604 |