Mediasi dan Pengaruh Switching Cost terhadap Loyalitas Pelanggan
Article presents a measurement of the effects of satisfaction and trust in connection with customer loyalty, and a direct and indirect effects of switching cost on customer loyalty. Data were collected from 42 respondents coming from GSM customers. Data was analyzed by using path analysis methods. T...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2008-09-01
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| Series: | Journal the Winners |
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| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/724 |