Analisa Peran Customer Online Review Dalam Membangun Kepercayaan Dan Minat Beli Konsumen Pada Produk Perjalanan Wisata Indonesia

Analisa Peran Customer Online Review Dalam Membangun Kepercayaan Dan Minat Beli Konsumen Pada Produk Perjalanan Wisata Indonesia

The development of online travel business in the world is going very fast. The transformation of new business models from traditional to online aims to create more efficient trading strategies. In tourism marketing, Customer Online Review (COR) plays an important role in validating inform...

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Bibliographic Details
Main Authors:	Anggraeni Permatasari, Supeni A. Mapuasari, Eka Yuliana, Miftakhul Janah
Format:	Article
Language:	Indonesian
Published:	Telkom University 2019-12-01
Series:	Jurnal Manajemen Indonesia
Subjects:	e-tourismcommerce customer online review customer online trust purchase intention
Online Access:	https://journals.telkomuniversity.ac.id/ijm/article/view/2411

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