The Determinants of New Product Performance in Malaysian Industry
The literature on new product development is growing but Malaysia manufacturing industry often lacks these discussions. Therefore, this paper focuses on linking the determinants of an effective product development process and new product performance within manufacturing companies across industries i...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2014-12-01
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| Series: | Journal of ASEAN Studies |
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| Online Access: | https://journal.binus.ac.id/index.php/jas/article/view/296 |