| Summary: | Consumers are constantly reminded of their responsibility towards the environment in a world where
words such as global warming, carbon footprint, recycling or going green has become common
language. What was previously considered to be accepted practices are in many instances frowned
upon today and consumers and corporations are expected to contribute towards a greener mother
earth. However in South Africa, unused recycle bins, single travellers in luxury cars, busy airports and
vast deforested areas for new developments may tell another story. The question arises whether the
tourist takes the responsibility to balance the three pillars of sustainability: the planet, its people and
profit. Undeniably tourism activities will impact on the environment where a healthy economy is
needed in a fast paced global environment. The situation is further complicated in instances where a
tourist is using resources which is already included in the product price. A prime example of this is
luxurious large bath tubs, towels and bedding which is replaced daily, inclusive use of electricity and
water to name a few. This research evaluates and compares environmentally friendly practices of
tourists at home versus practices followed whilst on holiday. Data was collected from tourists in the
arrival hall of a local airport. Results reveal that there is a general respect for others and one’s
surroundings but re-use, re-cycle or switching off unused lights or appliances is practices which
should be deeper engraved into the behaviour of consumers.
|
|---|
