Communicative characteristics of press-release as variety of Public Relations discourse
The article presents press-release in the context of its communicative characteristics (with examples in Spanish). The author proposes the definition of press-release and its communication model, as well as highlights each element's functional value. Among others, Roman Jacobson's concepti...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2008-06-01
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| Series: | Polylinguality and Transcultural Practices |
| Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/1749/1222 |