Investigating Young Consumers’ Purchasing Intention of Green Housing in China
The issues of energy crisis, environmental degradation, and climate change present a severe challenge to the sustainable development in China. The development of green building (GB) is considered one of the most popular strategies toward a sustainable construction industry. Apart from advanced green...
Main Authors: | , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2018-04-01
|
Series: | Sustainability |
Subjects: | |
Online Access: | http://www.mdpi.com/2071-1050/10/4/1044 |
id |
doaj-119be51404f6405ab0342c3a4dfc9596 |
---|---|
record_format |
Article |
spelling |
doaj-119be51404f6405ab0342c3a4dfc95962020-11-24T23:29:17ZengMDPI AGSustainability2071-10502018-04-01104104410.3390/su10041044su10041044Investigating Young Consumers’ Purchasing Intention of Green Housing in ChinaLin Zhang0Liwen Chen1Zezhou Wu2Sizhen Zhang3Huanbin Song4School of Economics and Management, Hebei University of Technology, 5340 Xiping Road, Beichen District, Tianjin 300401, ChinaSchool of Economics and Management, Hebei University of Technology, 5340 Xiping Road, Beichen District, Tianjin 300401, ChinaDepartment of Construction Management and Real Estate, Shenzhen University, Shenzhen 518060, ChinaSchool of Management Engineering, Shandong Jianzhu University, 1000 Fengming Road, Licheng District, Jinan 250101, ChinaSchool of Management Engineering, Shandong Jianzhu University, 1000 Fengming Road, Licheng District, Jinan 250101, ChinaThe issues of energy crisis, environmental degradation, and climate change present a severe challenge to the sustainable development in China. The development of green building (GB) is considered one of the most popular strategies toward a sustainable construction industry. Apart from advanced green technologies, consumers’ purchasing intention toward green housing (GH) plays a crucial role in the large-scale promotion of GB. However, which determinants significantly affect consumers’ purchasing intention remain unclear, especially for the young generation in developing countries. This study attempts to investigate young consumers’ purchasing intention of GH in China. On the basis of extended theory of planned behavior (TPB), seven constructs are identified, and nine hypotheses are proposed. A total of 241 responses were collected from the questionnaire survey, and structural equation modeling was employed to test the proposed hypotheses. Governmental incentives are affirmed to be the most important determinant, followed by consumers’ attitude toward behavior and subjective norm. Perceived behavioral control is an insignificant determinant for young consumers to purchase GH. In addition, subjective knowledge has an indirect effect through attitude toward behavior. Environmental concern also confirms an indirect effect through attitude toward behavior and subjective norm toward purchasing intention, respectively. Thus, the government is implied to play a crucial role in GH promotion at this stage.http://www.mdpi.com/2071-1050/10/4/1044sustainable consumerismgreen housingenvironmental concerntheory of planned behavioryoung consumerspurchasing intention |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Lin Zhang Liwen Chen Zezhou Wu Sizhen Zhang Huanbin Song |
spellingShingle |
Lin Zhang Liwen Chen Zezhou Wu Sizhen Zhang Huanbin Song Investigating Young Consumers’ Purchasing Intention of Green Housing in China Sustainability sustainable consumerism green housing environmental concern theory of planned behavior young consumers purchasing intention |
author_facet |
Lin Zhang Liwen Chen Zezhou Wu Sizhen Zhang Huanbin Song |
author_sort |
Lin Zhang |
title |
Investigating Young Consumers’ Purchasing Intention of Green Housing in China |
title_short |
Investigating Young Consumers’ Purchasing Intention of Green Housing in China |
title_full |
Investigating Young Consumers’ Purchasing Intention of Green Housing in China |
title_fullStr |
Investigating Young Consumers’ Purchasing Intention of Green Housing in China |
title_full_unstemmed |
Investigating Young Consumers’ Purchasing Intention of Green Housing in China |
title_sort |
investigating young consumers’ purchasing intention of green housing in china |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2018-04-01 |
description |
The issues of energy crisis, environmental degradation, and climate change present a severe challenge to the sustainable development in China. The development of green building (GB) is considered one of the most popular strategies toward a sustainable construction industry. Apart from advanced green technologies, consumers’ purchasing intention toward green housing (GH) plays a crucial role in the large-scale promotion of GB. However, which determinants significantly affect consumers’ purchasing intention remain unclear, especially for the young generation in developing countries. This study attempts to investigate young consumers’ purchasing intention of GH in China. On the basis of extended theory of planned behavior (TPB), seven constructs are identified, and nine hypotheses are proposed. A total of 241 responses were collected from the questionnaire survey, and structural equation modeling was employed to test the proposed hypotheses. Governmental incentives are affirmed to be the most important determinant, followed by consumers’ attitude toward behavior and subjective norm. Perceived behavioral control is an insignificant determinant for young consumers to purchase GH. In addition, subjective knowledge has an indirect effect through attitude toward behavior. Environmental concern also confirms an indirect effect through attitude toward behavior and subjective norm toward purchasing intention, respectively. Thus, the government is implied to play a crucial role in GH promotion at this stage. |
topic |
sustainable consumerism green housing environmental concern theory of planned behavior young consumers purchasing intention |
url |
http://www.mdpi.com/2071-1050/10/4/1044 |
work_keys_str_mv |
AT linzhang investigatingyoungconsumerspurchasingintentionofgreenhousinginchina AT liwenchen investigatingyoungconsumerspurchasingintentionofgreenhousinginchina AT zezhouwu investigatingyoungconsumerspurchasingintentionofgreenhousinginchina AT sizhenzhang investigatingyoungconsumerspurchasingintentionofgreenhousinginchina AT huanbinsong investigatingyoungconsumerspurchasingintentionofgreenhousinginchina |
_version_ |
1725546463957614592 |