The Use of Marketing Decision Support Systems for New Product Design: A Review
Product design is an important phase of the new product development process and one of the most crucial decisions in marketing. In the latest two decades, a significant number of marketing decision support systems (MDSSs) for automating new product design activities have been reported in the literat...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
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| Series: | International Journal of Computational Intelligence Systems |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/125912324/view |