The Use of Marketing Decision Support Systems for New Product Design: A Review

Product design is an important phase of the new product development process and one of the most crucial decisions in marketing. In the latest two decades, a significant number of marketing decision support systems (MDSSs) for automating new product design activities have been reported in the literat...

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Main Authors: J. Francisco Figueroa-Perez, Juan C. Leyva-Lopez, Luis C. Santillan, Edgar O. Pérez Contreras, Pedro J. Sánchez
Format: Article
Language:English
Published: Atlantis Press
Series:International Journal of Computational Intelligence Systems
Subjects:
Online Access:https://www.atlantis-press.com/article/125912324/view
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spelling doaj-114c0b6350c14c75b1d339ed527840ef2020-11-25T02:19:11ZengAtlantis PressInternational Journal of Computational Intelligence Systems 1875-688310.2991/ijcis.d.190624.001The Use of Marketing Decision Support Systems for New Product Design: A ReviewJ. Francisco Figueroa-PerezJuan C. Leyva-LopezLuis C. SantillanEdgar O. Pérez ContrerasPedro J. SánchezProduct design is an important phase of the new product development process and one of the most crucial decisions in marketing. In the latest two decades, a significant number of marketing decision support systems (MDSSs) for automating new product design activities have been reported in the literature and have contributed to the evolution of knowledge in this area. Since the insights on what constitutes the design of new products are constantly evolving, it is unclear whether research on MDSSs for new product design already covers all major aspects of product design. Therefore, the aim of this research is to determine the state of the art on MDSSs for new product design: What aspects of MDSSs for new product design have been addressed until now and which gaps remain to be covered? We performed a systematic literature review of peer-reviewed articles as published between 1998 and 2018 on MDSSs for new product design. To analyze the contributions of the papers we use the Formal Concept Analysis technique. Out of a total of 375 publications, 61 met the inclusion criteria. These publications were classified into different dimensions: MDSS types, decision-making support, distributed decision-making support, and the consideration of both consumer satisfaction and distributed environment. Our findings suggest that desktop and model-driven-based systems are the type of MDSS mostly accepted for new product design. We found that important elements of this decision-making process are seldom considered in MDSSs developed so far. These include distributed decision-making support and consideration of consumer satisfaction. In this way, future developments should consider them so that they be more consistent with the current nature of this process and support it more effectively.https://www.atlantis-press.com/article/125912324/viewSystematic literature reviewMarketing decision support systemsMulticriteria decision analysisKnowledge-based systemsProduct design
collection DOAJ
language English
format Article
sources DOAJ
author J. Francisco Figueroa-Perez
Juan C. Leyva-Lopez
Luis C. Santillan
Edgar O. Pérez Contreras
Pedro J. Sánchez
spellingShingle J. Francisco Figueroa-Perez
Juan C. Leyva-Lopez
Luis C. Santillan
Edgar O. Pérez Contreras
Pedro J. Sánchez
The Use of Marketing Decision Support Systems for New Product Design: A Review
International Journal of Computational Intelligence Systems
Systematic literature review
Marketing decision support systems
Multicriteria decision analysis
Knowledge-based systems
Product design
author_facet J. Francisco Figueroa-Perez
Juan C. Leyva-Lopez
Luis C. Santillan
Edgar O. Pérez Contreras
Pedro J. Sánchez
author_sort J. Francisco Figueroa-Perez
title The Use of Marketing Decision Support Systems for New Product Design: A Review
title_short The Use of Marketing Decision Support Systems for New Product Design: A Review
title_full The Use of Marketing Decision Support Systems for New Product Design: A Review
title_fullStr The Use of Marketing Decision Support Systems for New Product Design: A Review
title_full_unstemmed The Use of Marketing Decision Support Systems for New Product Design: A Review
title_sort use of marketing decision support systems for new product design: a review
publisher Atlantis Press
series International Journal of Computational Intelligence Systems
issn 1875-6883
description Product design is an important phase of the new product development process and one of the most crucial decisions in marketing. In the latest two decades, a significant number of marketing decision support systems (MDSSs) for automating new product design activities have been reported in the literature and have contributed to the evolution of knowledge in this area. Since the insights on what constitutes the design of new products are constantly evolving, it is unclear whether research on MDSSs for new product design already covers all major aspects of product design. Therefore, the aim of this research is to determine the state of the art on MDSSs for new product design: What aspects of MDSSs for new product design have been addressed until now and which gaps remain to be covered? We performed a systematic literature review of peer-reviewed articles as published between 1998 and 2018 on MDSSs for new product design. To analyze the contributions of the papers we use the Formal Concept Analysis technique. Out of a total of 375 publications, 61 met the inclusion criteria. These publications were classified into different dimensions: MDSS types, decision-making support, distributed decision-making support, and the consideration of both consumer satisfaction and distributed environment. Our findings suggest that desktop and model-driven-based systems are the type of MDSS mostly accepted for new product design. We found that important elements of this decision-making process are seldom considered in MDSSs developed so far. These include distributed decision-making support and consideration of consumer satisfaction. In this way, future developments should consider them so that they be more consistent with the current nature of this process and support it more effectively.
topic Systematic literature review
Marketing decision support systems
Multicriteria decision analysis
Knowledge-based systems
Product design
url https://www.atlantis-press.com/article/125912324/view
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