RELATIONSHIP MARKETING DAN LOYALLITAS NASABAH: STUDI PADA NASABAH BRI SYARIAH MALANG
One of strategies used by BRI Syariah Malang in emulation of banking world wasfocusing itself in constructing relationship with customers by applying relationship market-ing. It was hoped to get the customers in the final purpose. Relationship marketing could bedeveloped into three steps, financial...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Merdeka Malang
2017-03-01
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| Series: | Jurnal Keuangan dan Perbankan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/976 |