IMAGE BUILDING OF RUSSIA AND ITS PECULIARITIES IN THE PROCESS OF GLOBALIZATION
The article deals with the image building of Russia on the basis of regional branding technology. The author examines the branding instruments, successfully used in the Russian regions for the development of eco-tourism, agro-tourism, ethno-tourism, etc. In order to defend Russia from disinformation...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2016-12-01
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| Series: | RUDN Journal of Economics |
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| Online Access: | http://journals.rudn.ru/economics/article/view/12968 |