RICE MARKETING SYSTEM A SOLUTION FOR INCREASING REVENUE FARMERS IN WEST KALIMANTAN

• Main Author: Juliana C.Kilmanun
• Format: Article
• Language: Indonesian
• Published: Universitas Janabadra 2013-01-01
• Series: Jurnal Pertanian Agros
• Subjects: :rice marketing; price; peasant earning
• Online Access: http://e-journal.janabadra.ac.id/index.php/JA/article/view/318/244

One of expectation want to be reached by development West Kalimantan is making regency Kubu Raya as " buffer Stock" rice for West Kalimantan. Problems is hitherto the solution rice marketing by society of Sui Itik. The price sell still be very low and have an effect to peasant earnings for this article aim to system of paddy marketing specially rice of Sui Itik village and is the solution which must be taken in rice marketing in Sui Itik. Collected by data is primary data representing result interview with method approach of Rapid Rural Appraisal (RRA) and gathering data by method of Stratifide Random Sampling. Collected data later;then be analysed in diskriptif. The study aims to: 1. to increase knowledge about marketing management hence need conducted by training about marketing management to peasant of Sui Itik village. 2) system and Good market information very have an effect on reality to fluency of rice marketing of Sui Itik village. 3) system of Rice marketing in Multi Level Marketing (MLM) expected to expand since this system of fluenting rice marketing. 4). Governmental policy about stability of price shell of rice affected farmers.