Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity
This paper explores online and social media users’ contributions to place identity creation, challenging the role and importance of various actors in the place brand identity and place brand image formation process.and#13; Findings arise from a content analysis of 149 separate photographs of a uniqu...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2018-12-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35667 |