Personas: the Jung's theory of psychological types and their utility for design

• Main Authors: Carlos Eduardo Senna, Francisco Antônio Fialho
• Format: Article
• Language: Portuguese
• Published: Universidade Estadual de Londrina (UEL) 2016-06-01
• Series: Projetica
• Subjects: Persona; Psicologia Arquetípica; Teoria dos Tipos Psicológicos; Necessidades Coletivas
• Online Access: http://www.uel.br/revistas/uel/index.php/projetica/article/view/23457

The present article provides a new perspective for the process of character construction through the knowledge of archetypal psychology. In order to do so, the methodological strategy used was the bibliographical review. Firstly, the text presents the principles of the Psychological Types Theory, the most known branch of Analytical Psychology by Carl Jung. Secondly, the article describes the typological classification of Myers-Briggs. One of the most challenges for the designer is to define psychographic data of a specific public. In this sense, Jung’s theory contributes to definition of collective needs.