Personas: the Jung's theory of psychological types and their utility for design

The present article provides a new perspective for the process of character construction through the knowledge of archetypal psychology. In order to do so, the methodological strategy used was the bibliographical review. Firstly, the text presents the principles of the Psychological Types Theory, th...

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Bibliographic Details
Main Authors: Carlos Eduardo Senna, Francisco Antônio Fialho
Format: Article
Language:Portuguese
Published: Universidade Estadual de Londrina (UEL) 2016-06-01
Series:Projetica
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/projetica/article/view/23457