Social Networking Sites and Self-Promotional Culture. Notes for a Theory of the Mosaic Identity
This exploratory work theorizes about how social networking sites favor, as identity technologies, a way of conceiving and presenting individual identity in self-promotional terms. As a result of the normalization of this logic –which is coherent with the late capitalism’ promotional culture–, it is...
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| Format: | Article |
| Language: | English |
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Universidad CEU San Pablo
2017-05-01
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| Series: | Doxa Comunicación |
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| Online Access: | http://dspace.ceu.es/bitstream/10637/8450/2/Social_LuciaCaro_Doxa_2017_en.pdf |