The Boston Consulting Group's strategic menagerie

In this, the first in a series of three articles which summarize the Boston Consulting Group's approach to setting strategy, problems of funding growth and allocating resources around a portfolio of products or strategic business units are highlighted. The relationships between the stage of the...

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Bibliographic Details
Main Author: C. G. Robinson
Format: Article
Language:English
Published: AOSIS 1985-06-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/1077