O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais

O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais

In this article, I expose the sources that feed the imagery of Good Life in Latin America: the American counterculture of the '60s, the New Age and the Andean sumak kawsay cosmogony. I also analyze the definition of good life as wellness disseminated by media, which is compatible with commercia...

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Bibliographic Details
Main Author: Vanina Papalini
Format: Article
Language:Spanish
Published: Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL) 2017-04-01
Series:Chasqui
Subjects:
contracultura
new age
sumak kawsay
wellness
publicidad
medios
Online Access:http://revistachasqui.org/index.php/chasqui/article/view/3042
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spelling doaj-101a06b62fed4bca977aa8c3312425952020-11-24T22:36:50ZspaCentro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)Chasqui1390-10791390-924X2017-04-010134435910.16921/chasqui.v0i134.30422687O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestraisVanina Papalini0CIECS - CONICET y Universidad Nacional de CórdobaIn this article, I expose the sources that feed the imagery of Good Life in Latin America: the American counterculture of the '60s, the New Age and the Andean sumak kawsay cosmogony. I also analyze the definition of good life as wellness disseminated by media, which is compatible with commercial interests. The methodology is based on the review of documentary sources. These materials compose a genealogy of social speeches whose meaning I explain. This analysis aims to understand lifestyles that hold on the cause of good life within advertising language as well as their synergy with conditions experienced by contemporary subjects.http://revistachasqui.org/index.php/chasqui/article/view/3042contraculturanew agesumak kawsaywellnesspublicidadmedios
collection DOAJ
language Spanish
format Article
sources DOAJ
author Vanina Papalini
spellingShingle Vanina Papalini
O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
Chasqui
contracultura
new age
sumak kawsay
wellness
publicidad
medios
author_facet Vanina Papalini
author_sort Vanina Papalini
title O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_short O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_full O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_fullStr O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_full_unstemmed O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_sort o ‘bem viver’, entre as táticas de consumo e as cosmogonias ancestrais
publisher Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)
series Chasqui
issn 1390-1079
1390-924X
publishDate 2017-04-01
description In this article, I expose the sources that feed the imagery of Good Life in Latin America: the American counterculture of the '60s, the New Age and the Andean sumak kawsay cosmogony. I also analyze the definition of good life as wellness disseminated by media, which is compatible with commercial interests. The methodology is based on the review of documentary sources. These materials compose a genealogy of social speeches whose meaning I explain. This analysis aims to understand lifestyles that hold on the cause of good life within advertising language as well as their synergy with conditions experienced by contemporary subjects.
topic contracultura
new age
sumak kawsay
wellness
publicidad
medios
url http://revistachasqui.org/index.php/chasqui/article/view/3042
work_keys_str_mv AT vaninapapalini obemviverentreastaticasdeconsumoeascosmogoniasancestrais
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