The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing

The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing

The aim of the article is to show the evolution stages of agri-tourism in the Opole Province between the years 2002 and 2014. The bases for the study are as follows: archival and current data on the development of rural tourism, field research and interviews conducted in agri-tourism farms of the Op...

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Main Authors: Barbara WOŚ, Agnieszka GAWLIK
Format: Article
Language:English
Published: Editura Universitara 2015-10-01
Series:Journal of Environmental and Tourism Analyses
Online Access:http://jeta.rev.unibuc.ro/wp-content/uploads/2014/10/JETA_2015_3_5.pdf
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spelling doaj-0feee519e92a49cfa238af44a2fbad9d2020-11-24T23:37:17ZengEditura UniversitaraJournal of Environmental and Tourism Analyses2286-37452286-28382015-10-01318291The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential MarketingBarbara WOŚ0Agnieszka GAWLIK1Opole University of Technology, Prószkowska 76, 45-758 Opole, PolanOpole University of Technology, Prószkowska 76, 45-758 Opole, PolanThe aim of the article is to show the evolution stages of agri-tourism in the Opole Province between the years 2002 and 2014. The bases for the study are as follows: archival and current data on the development of rural tourism, field research and interviews conducted in agri-tourism farms of the Opole Province. The research presents the stages of agri-tourism development in the Opole Province and identifies its basic tendencies. During the study the following basic trends were observed: the shift from agri-tourism to rural tourism, creation of family businesses implying an increase in the number of beds and service offer; experiential marketing – forming a specific offer for a specific recipient; increase in the standard of services and the development of active recreation; development of eco-tourism enriched by educational activities.http://jeta.rev.unibuc.ro/wp-content/uploads/2014/10/JETA_2015_3_5.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Barbara WOŚ
Agnieszka GAWLIK
spellingShingle Barbara WOŚ
Agnieszka GAWLIK
The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
Journal of Environmental and Tourism Analyses
author_facet Barbara WOŚ
Agnieszka GAWLIK
author_sort Barbara WOŚ
title The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
title_short The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
title_full The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
title_fullStr The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
title_full_unstemmed The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
title_sort development of agri-tourism in opole province, poland. from inexpensive holidays in the countryside to experiential marketing
publisher Editura Universitara
series Journal of Environmental and Tourism Analyses
issn 2286-3745
2286-2838
publishDate 2015-10-01
description The aim of the article is to show the evolution stages of agri-tourism in the Opole Province between the years 2002 and 2014. The bases for the study are as follows: archival and current data on the development of rural tourism, field research and interviews conducted in agri-tourism farms of the Opole Province. The research presents the stages of agri-tourism development in the Opole Province and identifies its basic tendencies. During the study the following basic trends were observed: the shift from agri-tourism to rural tourism, creation of family businesses implying an increase in the number of beds and service offer; experiential marketing – forming a specific offer for a specific recipient; increase in the standard of services and the development of active recreation; development of eco-tourism enriched by educational activities.
url http://jeta.rev.unibuc.ro/wp-content/uploads/2014/10/JETA_2015_3_5.pdf
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