Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

With disruptive technologies constantly emerging, the impact of artificial intelligence is becoming a relevant topic nowadays. An extensive investment in business intelligence support systems has been recognized as one of the top priorities of most successful managers. However, these constant intern...

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Bibliographic Details
Main Author: Ene Irina
Format: Article
Language:English
Published: Vasile Goldis University Press 2018-12-01
Series:Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
Subjects:
robots
consumer perception
eye-tracking analysis
artificial intelligence
innovation
Online Access:https://doi.org/10.2478/sues-2018-0020

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