Breakeven and profitability analyses in marketing management using R software

Breakeven and profitability analyses in marketing management using R software

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Bibliographic Details
Main Authors: Khalid M. Dubas, Lewis Hershey, Inder P. Nijhawan, Rajiv Mehta
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4234/im_en_2011_03_Dubas.pdf
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spelling doaj-0f852d2c849d4e02b0779bf1623726232020-11-25T02:32:08ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262011-10-01734234Breakeven and profitability analyses in marketing management using R softwareKhalid M. Dubas0https://orcid.org/0000-0001-5271-4484Lewis HersheyInder P. NijhawanRajiv MehtaDr., Professor of Marketing, University of Mount Olive, NChttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4234/im_en_2011_03_Dubas.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Khalid M. Dubas
Lewis Hershey
Inder P. Nijhawan
Rajiv Mehta
spellingShingle Khalid M. Dubas
Lewis Hershey
Inder P. Nijhawan
Rajiv Mehta
Breakeven and profitability analyses in marketing management using R software
Innovative Marketing
author_facet Khalid M. Dubas
Lewis Hershey
Inder P. Nijhawan
Rajiv Mehta
author_sort Khalid M. Dubas
title Breakeven and profitability analyses in marketing management using R software
title_short Breakeven and profitability analyses in marketing management using R software
title_full Breakeven and profitability analyses in marketing management using R software
title_fullStr Breakeven and profitability analyses in marketing management using R software
title_full_unstemmed Breakeven and profitability analyses in marketing management using R software
title_sort breakeven and profitability analyses in marketing management using r software
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2011-10-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4234/im_en_2011_03_Dubas.pdf
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AT lewishershey breakevenandprofitabilityanalysesinmarketingmanagementusingrsoftware
AT inderpnijhawan breakevenandprofitabilityanalysesinmarketingmanagementusingrsoftware
AT rajivmehta breakevenandprofitabilityanalysesinmarketingmanagementusingrsoftware
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