Faculty’s use of Facebook and implications for e-Professionalism in Thailand

This study aims to describe Thai faculty’s use of Facebook. Using Facebook’s Graph Search, data from faculty members in two universities were collected and analysed. The qualitative content of the profiles such as photos, wall posts, and Facebook pages were examined and found that many faculty membe...

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Bibliographic Details
Main Authors: Vasa Buraphadeja, Swati Prabhu
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Cogent Education
Subjects:
Online Access:http://dx.doi.org/10.1080/2331186X.2020.1774956
Description
Summary:This study aims to describe Thai faculty’s use of Facebook. Using Facebook’s Graph Search, data from faculty members in two universities were collected and analysed. The qualitative content of the profiles such as photos, wall posts, and Facebook pages were examined and found that many faculty members used Facebook for personal reasons. However, the study also found evidence of professional ethics violations ranging from borderline to outright inappropriate. The study gives a glimpse of the reality of e-professionalism challenges in Thailand and urges open discussion among administrator and other stakeholders including human resources department and the student representatives.
ISSN:2331-186X