Stan Rapp, Tom Collins: Maxi marketing - novi pravac u propagiranju, promociji i marketing strategiji, McGraw-Hill, New York, 1987.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics in Osijek
1990-01-01
|
| Series: | Ekonomski Vjesnik |
| Online Access: | https://hrcak.srce.hr/file/332527 |