Stan Rapp, Tom Collins: Maxi marketing - novi pravac u propagiranju, promociji i marketing strategiji, McGraw-Hill, New York, 1987.
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics in Osijek
1990-01-01
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| Series: | Ekonomski Vjesnik |
| Online Access: | https://hrcak.srce.hr/file/332527 |
| ISSN: | 0353-359X 1847-2206 |
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