Corporate Identity and Corporate Reputation in Silicon Valley: Case Studies in Public Relations and Integrated Communications
This two-case study of high-tech firms in Silicon Valley, near San Jose, California, explored how and why corporate identity principles were used in establishing a model campaign plan for these companies. In this process, it was necessary to establish a clearer relationship among the terms, corpo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2007-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Corporate-Identity.pdf |