CURRENT METHODS OF PROMOTION OF THE SPECIALITY «MARKETING»

• Main Authors: Iryna Lytovchenko, Iryna Zhars’ka
• Format: Article
• Language: English
• Published: Consilium LLC 2017-08-01
• Series: European Cooperation
• Subjects: маркетинг освітніх послуг; pr-захід; ефективність; залученість
• Online Access: http://we.clmconsulting.pl/index.php/we/article/view/323

Modern economy needs to strengthen marketing activity of its participants. The demand for marketing specialists has increase significantly. Actions for promoting of specialty “Marketing” and educational institutions, which carry out training of such experts, are topicality. The research of experience of the PR-event «International competition for students and schoolchildren “Reklama-Fest”, which is conducted by teachers and students of the Marketing Department of Odessa National Economic University presented. The characteristic of features of “Reklama-Fest”, its purpose and tasks, positioning among the same student's public festivals in Ukraine is given. The research of results of use of marketing instruments of involvement of participants of the «Reklama-Fest» were made. The results of involving are considered as in the real so in a virtual environment. The analysis of structure of the gained communicative effect has been carried out. It is substantiated that the PR-event is an effective tool for promoting the specialty “Marketing” on the market of educational services and the formation of professional skills among students