BTA's Cool Britannia: British national identity in the
new Millennium

BTA's Cool Britannia: British national identity in the new Millennium

Este trabajo profundiza en la imagen de Gran Bretaña resultante del discurso de la promoción turística británica reflejado en los materiales publicados por la British Tourist Authority, ahora llamada VisitBritain. Nuestro análisis nos llevará a afirmar que una nueva imagen del país Cool Britannia...

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Bibliographic Details
Main Author:	José Igor Prieto Arranz
Format:	Article
Language:	English
Published:	Instituto de Investigación Social y Turismo 2006-01-01
Series:	PASOS Revista de Turismo y Patrimonio Cultural
Online Access:	http://www.redalyc.org/articulo.oa?id=88140205

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