Interdiscursive collaboration in public relations contexts

Interdiscursive collaboration in public relations contexts

Interdiscursive collaborative construction of professional genres (Bhatia, 2004 & 2010; Bremner, 2006; Smart, 2006) within the framework of “communities of practice” (Lave & Wenger, 1991) can be viewed as a useful instrument for developing writing expertise to initiate novice writers into th...

Full description

Bibliographic Details
Main Authors: Vijay K. Bhatia, Rodney H. Jones, Stephen Bremner, Anne Peirson-Smith
Format: Article
Language:deu
Published: Asociación Europea de Lenguas para Fines Específicos 2013-04-01
Series:Ibérica
Subjects:
interdiscursive collaboration
genre theory
community of practice
writing
public relations
Online Access:http://www.aelfe.org/documents/07_25_Bhatia.pdf
id doaj-0ef2c12065454269ad2412eea9b43330
record_format Article
spelling doaj-0ef2c12065454269ad2412eea9b433302020-11-24T21:29:43ZdeuAsociación Europea de Lenguas para Fines EspecíficosIbérica1139-72412013-04-0125127146Interdiscursive collaboration in public relations contextsVijay K. BhatiaRodney H. JonesStephen BremnerAnne Peirson-SmithInterdiscursive collaborative construction of professional genres (Bhatia, 2004 & 2010; Bremner, 2006; Smart, 2006) within the framework of “communities of practice” (Lave & Wenger, 1991) can be viewed as a useful instrument for developing writing expertise to initiate novice writers into the conventions of corporate writing. Drawing on evidence from public relations (PR) writing contexts in Hong Kong, the paper focuses on the dynamics of participation in collaborative PR practice and on the deconstruction of the collaborative process as evidenced in the deconstruction of various drafts (from brainstorming to the final product) and through the perceptions of some of the key PR practitioners in the industry. The paper will have implications for our understanding of interdiscursivity in genre theory (Bhatia, 2010) and for the collaborative writing process within the academy as well as in the workplace. http://www.aelfe.org/documents/07_25_Bhatia.pdfinterdiscursive collaborationgenre theorycommunity of practicewritingpublic relations
collection DOAJ
language deu
format Article
sources DOAJ
author Vijay K. Bhatia
Rodney H. Jones
Stephen Bremner
Anne Peirson-Smith
spellingShingle Vijay K. Bhatia
Rodney H. Jones
Stephen Bremner
Anne Peirson-Smith
Interdiscursive collaboration in public relations contexts
Ibérica
interdiscursive collaboration
genre theory
community of practice
writing
public relations
author_facet Vijay K. Bhatia
Rodney H. Jones
Stephen Bremner
Anne Peirson-Smith
author_sort Vijay K. Bhatia
title Interdiscursive collaboration in public relations contexts
title_short Interdiscursive collaboration in public relations contexts
title_full Interdiscursive collaboration in public relations contexts
title_fullStr Interdiscursive collaboration in public relations contexts
title_full_unstemmed Interdiscursive collaboration in public relations contexts
title_sort interdiscursive collaboration in public relations contexts
publisher Asociación Europea de Lenguas para Fines Específicos
series Ibérica
issn 1139-7241
publishDate 2013-04-01
description Interdiscursive collaborative construction of professional genres (Bhatia, 2004 & 2010; Bremner, 2006; Smart, 2006) within the framework of “communities of practice” (Lave & Wenger, 1991) can be viewed as a useful instrument for developing writing expertise to initiate novice writers into the conventions of corporate writing. Drawing on evidence from public relations (PR) writing contexts in Hong Kong, the paper focuses on the dynamics of participation in collaborative PR practice and on the deconstruction of the collaborative process as evidenced in the deconstruction of various drafts (from brainstorming to the final product) and through the perceptions of some of the key PR practitioners in the industry. The paper will have implications for our understanding of interdiscursivity in genre theory (Bhatia, 2010) and for the collaborative writing process within the academy as well as in the workplace.
topic interdiscursive collaboration
genre theory
community of practice
writing
public relations
url http://www.aelfe.org/documents/07_25_Bhatia.pdf
work_keys_str_mv AT vijaykbhatia interdiscursivecollaborationinpublicrelationscontexts
AT rodneyhjones interdiscursivecollaborationinpublicrelationscontexts
AT stephenbremner interdiscursivecollaborationinpublicrelationscontexts
AT annepeirsonsmith interdiscursivecollaborationinpublicrelationscontexts
_version_ 1725965984014008320

Similar Items