MARKETING MANAGEMENT OF ENTERPRISE
The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.pl/article/view/4639 |