MARKETING MANAGEMENT OF ENTERPRISE

MARKETING MANAGEMENT OF ENTERPRISE

The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and...

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Main Author: Eugeniusz Michalski
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2016-05-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
paradigm
values
strategy
SWOT
information technology
Online Access:https://pefim.sggw.pl/article/view/4639
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spelling doaj-0eed891d951140c3a00cce72775946ed2021-02-12T12:22:29ZengWydawnictwo SGGW - Warsaw University od Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0115(64)10.22630/PEFIM.2016.15.64.8MARKETING MANAGEMENT OF ENTERPRISEEugeniusz Michalski0Koszalin University of TechnologyThe main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and relevant information on customers, competitors and new socio-economic trends in the country and the world. The analysis of marketing management paradigm and creation of value based management were carry out. Next, the concept of marketing strategy and SWOT analysis were under consideration. Lastly, the impact of information technology on marketing management were described.https://pefim.sggw.pl/article/view/4639paradigmvaluesstrategySWOTinformation technology
collection DOAJ
language English
format Article
sources DOAJ
author Eugeniusz Michalski
spellingShingle Eugeniusz Michalski
MARKETING MANAGEMENT OF ENTERPRISE
Polityki Europejskie, Finanse i Marketing
paradigm
values
strategy
SWOT
information technology
author_facet Eugeniusz Michalski
author_sort Eugeniusz Michalski
title MARKETING MANAGEMENT OF ENTERPRISE
title_short MARKETING MANAGEMENT OF ENTERPRISE
title_full MARKETING MANAGEMENT OF ENTERPRISE
title_fullStr MARKETING MANAGEMENT OF ENTERPRISE
title_full_unstemmed MARKETING MANAGEMENT OF ENTERPRISE
title_sort marketing management of enterprise
publisher Wydawnictwo SGGW - Warsaw University od Life Sciences Press
series Polityki Europejskie, Finanse i Marketing
issn 2081-3430
2544-0640
publishDate 2016-05-01
description The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and relevant information on customers, competitors and new socio-economic trends in the country and the world. The analysis of marketing management paradigm and creation of value based management were carry out. Next, the concept of marketing strategy and SWOT analysis were under consideration. Lastly, the impact of information technology on marketing management were described.
topic paradigm
values
strategy
SWOT
information technology
url https://pefim.sggw.pl/article/view/4639
work_keys_str_mv AT eugeniuszmichalski marketingmanagementofenterprise
_version_ 1724273110943793152

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