The Silent Majority: Limited Health Literacy Participants Missing from Market Research

The Silent Majority: Limited Health Literacy Participants Missing from Market Research

Market researchers are used to asking questions. It is their job to query and probe “to gather information about markets or customers” (McQuarrie, 2016), but how adept are they at turning those questions inward? Have health care-related market researchers synthesized what is currently known about he...

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Bibliographic Details
Main Authors: William Stone, Juliette C. Faughnan
Format: Article
Language:English
Published: SLACK Incorporated 2018-05-01
Series:Health Literacy Research and Practice
Subjects:
market research
health literacy
Online Access:https://www.healio.com/public-health/journals/hlrp/2018-4-2-2/%7B3bb62e82-bc1e-47e6-b597-d71d0d353201%7D/the-silent-majority-limited-health-literacy-participants-missing-from-market-research
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spelling doaj-0ee1929e589649cd8307dd5a36faf3be2020-11-25T02:03:14ZengSLACK IncorporatedHealth Literacy Research and Practice2474-83072018-05-0122e88e9310.3928/24748307-20180327-01The Silent Majority: Limited Health Literacy Participants Missing from Market ResearchWilliam StoneJuliette C. FaughnanMarket researchers are used to asking questions. It is their job to query and probe “to gather information about markets or customers” (McQuarrie, 2016), but how adept are they at turning those questions inward? Have health care-related market researchers synthesized what is currently known about health literacy to inform their study designs or their participant recruitment goals?https://www.healio.com/public-health/journals/hlrp/2018-4-2-2/%7B3bb62e82-bc1e-47e6-b597-d71d0d353201%7D/the-silent-majority-limited-health-literacy-participants-missing-from-market-researchmarket researchhealth literacy
collection DOAJ
language English
format Article
sources DOAJ
author William Stone
Juliette C. Faughnan
spellingShingle William Stone
Juliette C. Faughnan
The Silent Majority: Limited Health Literacy Participants Missing from Market Research
Health Literacy Research and Practice
market research
health literacy
author_facet William Stone
Juliette C. Faughnan
author_sort William Stone
title The Silent Majority: Limited Health Literacy Participants Missing from Market Research
title_short The Silent Majority: Limited Health Literacy Participants Missing from Market Research
title_full The Silent Majority: Limited Health Literacy Participants Missing from Market Research
title_fullStr The Silent Majority: Limited Health Literacy Participants Missing from Market Research
title_full_unstemmed The Silent Majority: Limited Health Literacy Participants Missing from Market Research
title_sort silent majority: limited health literacy participants missing from market research
publisher SLACK Incorporated
series Health Literacy Research and Practice
issn 2474-8307
publishDate 2018-05-01
description Market researchers are used to asking questions. It is their job to query and probe “to gather information about markets or customers” (McQuarrie, 2016), but how adept are they at turning those questions inward? Have health care-related market researchers synthesized what is currently known about health literacy to inform their study designs or their participant recruitment goals?
topic market research
health literacy
url https://www.healio.com/public-health/journals/hlrp/2018-4-2-2/%7B3bb62e82-bc1e-47e6-b597-d71d0d353201%7D/the-silent-majority-limited-health-literacy-participants-missing-from-market-research
work_keys_str_mv AT williamstone thesilentmajoritylimitedhealthliteracyparticipantsmissingfrommarketresearch
AT juliettecfaughnan thesilentmajoritylimitedhealthliteracyparticipantsmissingfrommarketresearch
AT williamstone silentmajoritylimitedhealthliteracyparticipantsmissingfrommarketresearch
AT juliettecfaughnan silentmajoritylimitedhealthliteracyparticipantsmissingfrommarketresearch
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