ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA
The potential for diversification in segment of wine promotion is greatly wide. But it is important to empathize that supply market achieves almost perfect offer effect and competition, bought form domestic and foreign producers is great, so promotion efforts are one of the most important acti...
Main Authors: | Luka Samardžija, Ivan Marinclin |
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Format: | Article |
Language: | English |
Published: |
Polytecnic in Pozega
2016-12-01
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Series: | Vallis Aurea |
Subjects: | |
Online Access: | https://hrcak.srce.hr/file/262296 |
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