ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA

The potential for diversification in segment of wine promotion is greatly wide. But it is important to empathize that supply market achieves almost perfect offer effect and competition, bought form domestic and foreign producers is great, so promotion efforts are one of the most important acti...

Full description

Bibliographic Details
Main Authors: Luka Samardžija, Ivan Marinclin
Format: Article
Language:English
Published: Polytecnic in Pozega 2016-12-01
Series:Vallis Aurea
Subjects:
Online Access:https://hrcak.srce.hr/file/262296

Similar Items