Béton brut et raffinement du goût : la clientèle et l’économie symbolique de l’architecture d’auteur

• Main Author: Camila Gui Rosatti
• Format: Article
• Language: fra
• Published: Maison des Science de l'Homme 2018-11-01
• Series: Brésil(s)
• Subjects: clients; vanguard architecture; Brutalism; market of symbolic goods; taste; distinctive practices
• Online Access: http://journals.openedition.org/bresils/3826

This article deals with the clientele that commissioned the home architectural projects of Paulo Mendes da Rocha, who favored the aesthetics of exposed concrete. First, I examine the architect’s professional trajectory and his rise to international renown, ultimately leading to him being awarded the Pritzker Architecture Prize, the most prestigious award in the field. Then I focus on the social profile of some of his clients, passionate commissioners invested in avant-garde architecture. Finally, I address the movement of these goods in the real estate market in order to point out differences between the original commissioners and the current owners.