BRAND LOVE AMONG FEMALE CONSUMERS FOR FASHION CLOTHING

The purpose of this study is to investigate the association of brand anthropomorphism with anticipated separation distress through mediation of brand love among female consumers for fashion clothing brands. The conceptual research framework was empirically tested and data were collected through the...

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Bibliographic Details
Main Authors:	Amer Rajput, Saba Batool, Faheem Ahmad Khan
Format:	Article
Language:	English
Published:	UUM Press 2020-06-01
Series:	International Journal of Management Studies
Online Access:	https://www.scienceopen.com/document?vid=434fd623-9039-4ddd-8222-c6f4a1a52286

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