U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

M-commerce refers to electronic commerce (e-commerce) using mobile devices such as smartphones. M-commerce takes two different forms: one using mobile web browsers, and the other, using smartphone shopping apps. Conducting in-depth interviews with fourteen different smartphone users who regularly pu...

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Bibliographic Details
Main Authors: Hyuk Jun Cheong, Sufyan Mohammed-Baksh
Format: Article
Language:English
Published: Taylor & Francis Group 2019-01-01
Series:Cogent Business & Management
Subjects:
m-commerce
mobile marketing
lived experiences
technology acceptance model
consumer acceptance of technology
qualitative research
in-depth interviews
Online Access:http://dx.doi.org/10.1080/23311975.2019.1674077

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