Marketing research model of competitive environment

To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the informa...

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Bibliographic Details
Main Author: Krasilya Dmitriy
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2015-11-01
Series:Traektoriâ Nauki
Subjects:
Online Access:http://pathofscience.org/index.php/ps/article/view/19
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spelling doaj-0e3937a0cbe349c8a2a5f15d24a1dc232020-11-24T23:05:21ZengAltezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)Traektoriâ Nauki2413-90092015-11-0114Marketing research model of competitive environmentKrasilya Dmitriy 0National University of PharmacyTo support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.http://pathofscience.org/index.php/ps/article/view/19marketing researchmodelingcompetitive environment.
collection DOAJ
language English
format Article
sources DOAJ
author Krasilya Dmitriy
spellingShingle Krasilya Dmitriy
Marketing research model of competitive environment
Traektoriâ Nauki
marketing research
modeling
competitive environment.
author_facet Krasilya Dmitriy
author_sort Krasilya Dmitriy
title Marketing research model of competitive environment
title_short Marketing research model of competitive environment
title_full Marketing research model of competitive environment
title_fullStr Marketing research model of competitive environment
title_full_unstemmed Marketing research model of competitive environment
title_sort marketing research model of competitive environment
publisher Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
series Traektoriâ Nauki
issn 2413-9009
publishDate 2015-11-01
description To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.
topic marketing research
modeling
competitive environment.
url http://pathofscience.org/index.php/ps/article/view/19
work_keys_str_mv AT krasilyadmitriy marketingresearchmodelofcompetitiveenvironment
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