Influence of ethnocentrism on consumers’ intention to buy domestically produced goods: An empirical study in North Cyprus
Globalisation has resulted in businesses extending their market coverage to include international markets, which has provided customers with an ever‐expanding choice of domestic and foreign purchase options. It has thus become critical for marketers to ascertain the perceptions and attitudes of con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2010-09-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/5865 |