Modeling Chinese post-90'2 tourism loyalty to the ex-rival state using the perceived value approach

Modeling Chinese post-90'2 tourism loyalty to the ex-rival state using the perceived value approach

Purpose – A recent trend in tourism research involves the study of independent Chinese tourists. Yet while post-90s or Generation Z (i.e., born in the 1990s) comprises an important share of nondomestic visitors to Taiwan and other tourist destinations, this segment of the tourist population is curr...

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Bibliographic Details
Main Authors: Li-Pin Lin, Shu-Chun Huang
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2018-05-01
Series:Tourism and Hospitality Management
Subjects:
chinese student tourists
post-90s
genz
perceived value
loyalty
Online Access:https://thm.fthm.hr/images/issues/vol24no1/02_LiPinLynn_ShuChunLucy.pdf

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