Best marketing strategy selection using fractional factorial design with analytic hierarchy process

Best marketing strategy selection using fractional factorial design with analytic hierarchy process

ABSTRACT: Marketing strategies selection for the purpose of increasing the sales revenue is an essential problem that can face any marketing team. Many companies facing difficulties of identifying the best marketing strategy for certain product or service, because the marketing plan involves a large...

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Bibliographic Details
Main Authors: Anas Al-Dawalibi, Ibrahim H. Al-Dali, Bandar A. Alkhayyal
Format: Article
Language:English
Published: Elsevier 2020-01-01
Series:MethodsX
Subjects:
Screening Experiment
Marketing Strategies Selection
Fractional Factorial Design
DOE
AHP
MCDM
Online Access:http://www.sciencedirect.com/science/article/pii/S2215016120301473

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