DEVELOPMENT AND DIFFUSION OF CUSTOMER RELATIONSHIP MANAGEMENT ACROSS DISCIPLINES: FAD OR FASHION?
Main Authors: | Maria Barua, Godwin Udo |
---|---|
Format: | Article |
Language: | English |
Published: |
IACIS
2010-01-01
|
Series: | Issues in Information Systems |
Online Access: | http://iacis.org/iis/2010/1-8_LV2010_1535.pdf |
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