DEVELOPMENT AND DIFFUSION OF CUSTOMER RELATIONSHIP MANAGEMENT ACROSS DISCIPLINES: FAD OR FASHION?

Bibliographic Details
Main Authors: Maria Barua, Godwin Udo
Format: Article
Language:English
Published: IACIS 2010-01-01
Series:Issues in Information Systems
Online Access:http://iacis.org/iis/2010/1-8_LV2010_1535.pdf

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