DEVELOPMENT AND DIFFUSION OF CUSTOMER RELATIONSHIP MANAGEMENT ACROSS DISCIPLINES: FAD OR FASHION?
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IACIS
2010-01-01
|
| Series: | Issues in Information Systems |
| Online Access: | http://iacis.org/iis/2010/1-8_LV2010_1535.pdf |