Consumer Panic Buying: Realizing Its Consequences and Repercussions on the Supply Chain

• Main Authors: Rithika Dulam, Kazuo Furuta, Taro Kanno
• Format: Article
• Language: English
• Published: MDPI AG 2021-04-01
• Series: Sustainability
• Subjects: consumer behavior; panic buying; decision-making; agent-based model; disaster
• Online Access: https://www.mdpi.com/2071-1050/13/8/4370

Globalization has brought not only advantages but also risks into the supply chains. One lesser studied risk is the effect of consumer behavior in crises. The recent COVID-19 pandemic has shown that the most efficient and optimized supply chains are susceptible to consumer panic buying. There is a severe need to understand the multitude of scenarios that could manifest after a catastrophe due to the change in consumer behavior so that businesses can develop a mitigation plan. The authors have developed an agent-based model that can simulate the various outcomes of a crisis using a consumer panic buying model and a supply chain model. The model quantitatively evaluates the panic purchase intention of a consumer while assessing the impact of panic buying on the supply chain. This paper introduces the implementation of the model, focusing on output analysis of the various situational settings in disaster aftermath. Preliminary study has revealed that implementing quota policy or rationing uniformly is very effective while controlling media reports or panic buying consumers can reduce consumer demand significantly.