Successful Market-Driven Organisations. The Procter & Gamble Case
An organisation looking for cost as a key competitive advantage becomes more focused on the bottom line than on the consumer. This might have an impact after a few years on the culture, the firm capabilities of market sensing and the firm configuration. It will be interesting to follow P&G’s fu...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2001-12-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9127 |