Successful Market-Driven Organisations. The Procter & Gamble Case
An organisation looking for cost as a key competitive advantage becomes more focused on the bottom line than on the consumer. This might have an impact after a few years on the culture, the firm capabilities of market sensing and the firm configuration. It will be interesting to follow P&G’s fu...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2001-12-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9127 |
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Article |
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doaj-0d7825f7bcbb4034a0a347c72f366fb52021-05-13T07:43:26ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192001-12-0102848610.4468/2001.2.06schuiling8660Successful Market-Driven Organisations. The Procter & Gamble CaseIsabelle SchuilingAn organisation looking for cost as a key competitive advantage becomes more focused on the bottom line than on the consumer. This might have an impact after a few years on the culture, the firm capabilities of market sensing and the firm configuration. It will be interesting to follow P&G’s future evolution in the three key areas identified by George Day (an externally oriented culture; the distinctive capabilities in market sensing; the firm configuration, based on brand management system).https://symphonya.unicusano.it/article/view/9127market-driven organisationscompetitive advantagebrand management systemcorporate culturemarket-driven managementthe procter&gamble case |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Isabelle Schuiling |
| spellingShingle |
Isabelle Schuiling Successful Market-Driven Organisations. The Procter & Gamble Case Symphonya market-driven organisations competitive advantage brand management system corporate culture market-driven management the procter&gamble case |
| author_facet |
Isabelle Schuiling |
| author_sort |
Isabelle Schuiling |
| title |
Successful Market-Driven Organisations. The Procter & Gamble Case |
| title_short |
Successful Market-Driven Organisations. The Procter & Gamble Case |
| title_full |
Successful Market-Driven Organisations. The Procter & Gamble Case |
| title_fullStr |
Successful Market-Driven Organisations. The Procter & Gamble Case |
| title_full_unstemmed |
Successful Market-Driven Organisations. The Procter & Gamble Case |
| title_sort |
successful market-driven organisations. the procter & gamble case |
| publisher |
Niccolò Cusano University-Rome |
| series |
Symphonya |
| issn |
1593-0300 1593-0319 |
| publishDate |
2001-12-01 |
| description |
An organisation looking for cost as a key competitive advantage becomes more focused on the bottom line than on the consumer. This might have an impact after a few years on the culture, the firm capabilities of market sensing and the firm
configuration. It will be interesting to follow P&G’s future evolution in the three key areas identified by George Day (an externally oriented culture; the distinctive capabilities in market sensing; the firm configuration, based on brand management system). |
| topic |
market-driven organisations competitive advantage brand management system corporate culture market-driven management the procter&gamble case |
| url |
https://symphonya.unicusano.it/article/view/9127 |
| work_keys_str_mv |
AT isabelleschuiling successfulmarketdrivenorganisationstheproctergamblecase |
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1721442612094697472 |