| Summary: | Climate changes’ effects are already present in our day to day life. The EU and national public authorities established strategies and public policies in order to enhance a more desirable behavior of the companies and citizens with regard to recycling and use of green energy. The companies try to make production choices that are more eco-friendly and to sustain campaigns helping cities to become “greener”. The environmentalist citizens occupy a growing share in the general population and are more vocal for convincing the others. But even with the “on the wave” eco-friendly attitude, is it done enough? The article will present some conclusions for Romania. The perspective taken is interdisciplinary and tries to draw a short review of the state of the art achievements in greening Romania’s economy, at macroeconomic level, while proposing new marketing approaches for enhancing further sustainable development, through promoting change in the companies and consumers attitudes and behaviors.
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