| Summary: | Crowdfunding systems connect project initiators and contributors in order to finalize financial arrangements. The media use this system for four main reasons: rescue, diversification, launch, one-time project. The origins of these fundraisers are based largely on the symbolic capital (“capital of recognition”) and social capital that the media and journalists can mobilize. First, the international literature and the French context (fifteen cases between 2010 and 2015) will be discussed. Then, two major aspects will be developed. The first aspect considers the eminently social nature of the mechanism, from the system foundation to its execution through the design of the platform. The second aspect focuses on the issue of (mediatic) visibility. Our analysis will dispel some misconceptions (“crowd”, innovative character, “easy money”) and remind readers of the unequal nature of the system.
|
|---|
